The history of the event agency pur group - Always steeply uphill!
1994: Starting signal...
What has now become a benchmark in the industry began in 1994 in a pub in Sonthofen: After a few creative beers, Hubi Holzheu and Ede Weihretter founded the company “natour pur” and designed the logo on a beer mat.
Hubi’s living room serves as the office for the two hobby event managers…
1994: Our first event
The first event takes place in November: the Land Rover "Master Challenge" in Berchtesgaden. With a lot of passion and numerous overtime hours, we lay the foundation for successful company development with a successful event. The "Master Challenge" is still a highlight in our calendar today and takes place every year with around 220 participants in various locations around the world.
1998: Allgäu goes Hollywood
For the first time, “natour pur” is taking an event across the pond. We are organizing an unforgettable week in the USA for the German national ski team.
2000: “natour pur” grows and grows and grows…
After the number of requests increased and the orders could no longer be handled on the side after work, Hubi, who had previously been a "hobby event manager", decided to follow his passion and started organizing events full-time.
The CLP becomes a GmbH with Hubert Holzheu in the drivers's seat. Ede continues to pursue his previous profession, but still supports us regularly at events.
2005: Opening ceremony of the Nordic World Ski Championships in Oberstdorf
A milestone and to this day an absolute highlight in the company’s history: We staged the opening ceremony for “Winter Fairytale 2005” for 25,000 spectators in the stadium and millions of viewers in front of televisions around the world.
2008: “natour pur” becomes the “pur group”
The "pur group" is founded to better represent the now much broader range of products. "natour pur" remains an important division and represents the outdoor area. The two other pillars "premium pur" and "ski pur" complete the program. One of the first major tasks of the "pur group" is the opening ceremony followed by a VIP gala for the 2008 Ski Flying World Championships.
2011: We have a new home
As the number of events grows, so does our staff… Our previous office is bursting at the seams and so we have been proud of our new home on Ostrachstrasse since December 2011!
2018: pur group opens Ski Flying World Championship
For the third time, the event agency "pur group" has the great honor of opening a world championship. 2,500 spectators transformed the spa park of the host Oberstdorf into a colorful sea of flags and made the opening ceremony a colorful spectacle.
2020: Corona - von 100 auf 0
Plötzlich ging nichts mehr: Events wurden abgesagt, Planungen gestoppt, die Branche stand still. Schritt für Schritt kehrte Leben zurück – mit Abstand, neuen Konzepten und viel Flexibilität. Ein Neubeginn unter besonderen Bedingungen, aber mit dem festen Willen, Menschen wieder zusammenzubringen.
2022: Restart - das finden wir SAU gut
Licht an, Musik laut, Menschen live – endlich wieder echtes Event-Feeling! Nach dem Corona-Schock haben wir uns warmgelaufen, neue Ideen gebastelt und sind jetzt motivierter denn je. Alles wie früher? Fast. Nur mit noch mehr Power, Kreativität und einer großen Portion „Jetzt erst recht!“.